Maximising the Value of Hospitality

Research output: Book/ReportBook

Abstract

Global strategies for rights holders and sponsors to leverage the commercial value of hospitality
Original languageEnglish
PublisherSport Business Group
Number of pages200
Volume1
Edition1
ISBN (Print)190430804X
Publication statusPublished - 01 Feb 2004

Bibliographical note

Endorsed by Sodexho Prestige

Keywords

  • sports
  • audience segmentation
  • customer relationship management
  • measurement
  • research
  • strategy
  • best practice
  • football
  • cricket
  • horse racing
  • sailing
  • F1
  • golf
  • FIFA World Cup
  • British Grand Prix
  • rugby
  • employee motivation
  • internal communications
  • Olympic Games
  • legal issues
  • bribery
  • tax

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)
  • General

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