Maximising the Value of Hospitality

Ardi Kolah

Maximising the Value of Hospitality

Ardi Kolah

School of Law

Research output: Book/Report › Book

Abstract

Global strategies for rights holders and sponsors to leverage the commercial value of hospitality

Original language	English
Publisher	Sport Business Group
Number of pages	200
Volume	1
Edition	1
ISBN (Print)	190430804X
Publication status	Published - 01 Feb 2004

Bibliographical note

Endorsed by Sodexho Prestige

Keywords

sports
audience segmentation
customer relationship management
measurement
research
strategy
best practice
football
cricket
horse racing
sailing
F1
golf
FIFA World Cup
British Grand Prix
rugby
employee motivation
internal communications
Olympic Games
legal issues
bribery
tax

ASJC Scopus subject areas

General Business,Management and Accounting
Economics, Econometrics and Finance(all)
General

Cite this

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title = "Maximising the Value of Hospitality",

abstract = "Global strategies for rights holders and sponsors to leverage the commercial value of hospitality ",

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author = "Ardi Kolah",

note = "Endorsed by Sodexho Prestige",

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language = "English",

isbn = "190430804X",

volume = "1",

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AB - Global strategies for rights holders and sponsors to leverage the commercial value of hospitality

KW - sports

KW - audience segmentation

KW - customer relationship management

KW - measurement

KW - research

KW - strategy

KW - best practice

KW - football

KW - cricket

KW - horse racing

KW - sailing

KW - F1

KW - golf

KW - FIFA World Cup

KW - British Grand Prix

KW - rugby

KW - employee motivation

KW - internal communications

KW - Olympic Games

KW - legal issues

KW - bribery

KW - tax

M3 - Book

SN - 190430804X

VL - 1

BT - Maximising the Value of Hospitality

PB - Sport Business Group

ER -

Maximising the Value of Hospitality

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

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Cite this