Maximising the Value of Licensing and Merchandising

Research output: Book/ReportBook

Abstract

Global sports licensing and merchandising practice
Original languageEnglish
PublisherSport Business Group
Number of pages466
Volume1
Edition1
ISBN (Print)1904308163
Publication statusPublished - 01 Aug 2005

Bibliographical note

Endorsed by the International licensing Industry Merchandisers' Association (LIMA)

Keywords

  • Licensing
  • merchandising
  • sports
  • retailers
  • rights holders
  • brand owners
  • trade marks
  • data protection
  • copyright
  • intellectual property rights
  • fashion
  • music
  • art
  • publishing
  • entertainment
  • counterfeit merchandise
  • European law
  • US law
  • legal protection
  • sports stars
  • Celebrity
  • police
  • enforcement
  • Olympic Games
  • soccer
  • brand valuation
  • passing off
  • investigations
  • audit
  • consumer research
  • action sports
  • extreme sports
  • royalty rates

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)
  • General
  • Arts and Humanities(all)

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