Abstract
Global strategies for rights holders and brand owners to leverage commercial value of sponsorship
| Original language | English |
|---|---|
| Place of Publication | London, UK |
| Publisher | Sport Business Group |
| Number of pages | 310 |
| Volume | 1 |
| Edition | 1 |
| ISBN (Print) | 1904308031 |
| Publication status | Published - 01 Oct 2003 |
Keywords
- global economy
- market segmentation
- measurement
- evaluation
- strategy
- activation
- exploitation
- ambush marketing
- legal rights
- corporate hospitality
- insurance
- broadcast
- internal communications
ASJC Scopus subject areas
- General Business,Management and Accounting
- General
- Economics, Econometrics and Finance(all)