Maximising the Value of Sponsorship

Research output: Book/ReportBook


Global strategies for rights holders and brand owners to leverage commercial value of sponsorship
Original languageEnglish
Place of PublicationLondon, UK
PublisherSport Business Group
Number of pages310
ISBN (Print)1904308031
Publication statusPublished - 01 Oct 2003


  • global economy
  • market segmentation
  • measurement
  • evaluation
  • strategy
  • activation
  • exploitation
  • ambush marketing
  • legal rights
  • corporate hospitality
  • insurance
  • broadcast
  • internal communications

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • General
  • Economics, Econometrics and Finance(all)

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