Maximising the Value of Sponsorship

Ardi Kolah

Research output: Book/ReportBook

Abstract

Global strategies for rights holders and brand owners to leverage commercial value of sponsorship
Original languageEnglish
Place of PublicationLondon, UK
PublisherSport Business Group
Number of pages310
Volume1
Edition1
ISBN (Print)1904308031
Publication statusPublished - 01 Oct 2003

Keywords

  • global economy
  • market segmentation
  • measurement
  • evaluation
  • strategy
  • activation
  • exploitation
  • ambush marketing
  • legal rights
  • corporate hospitality
  • insurance
  • broadcast
  • internal communications

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • General
  • Economics, Econometrics and Finance(all)

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