Abstract
The first global book on sports sponsorship strategies and practice and evaluation
| Original language | English |
|---|---|
| Place of Publication | London, UK |
| Publisher | Financial Times Media & Telecoms |
| Number of pages | 308 |
| Volume | 1 |
| Edition | 1 |
| ISBN (Print) | 1840730277 |
| Publication status | Published - 01 Jan 1999 |
Keywords
- Sports
- sponsorship
- exploitation
- promotion
- public relations
- marketing
- online
- tobacco
- Formula One
- sports venues
- stadia
- broadcast
- internal communications
- Olympic Games
- Ambush marketing
- evaluation
- measurement
- licensing
- merchandising
- Lawn tennis
- sailing
- soccer
- law
- accounting
- ethics
- corruption
- advertising
- sports sponsorship agreement
ASJC Scopus subject areas
- General Business,Management and Accounting
- General
- General Social Sciences