Maximising the Value of Sports Sponsorship

Research output: Book/ReportBook

Abstract

The first global book on sports sponsorship strategies and practice and evaluation
Original languageEnglish
Place of PublicationLondon, UK
PublisherFinancial Times Media & Telecoms
Number of pages308
Volume1
Edition1
ISBN (Print)1840730277
Publication statusPublished - 01 Jan 1999

Keywords

  • Sports
  • sponsorship
  • exploitation
  • promotion
  • public relations
  • marketing
  • online
  • tobacco
  • Formula One
  • sports venues
  • stadia
  • broadcast
  • internal communications
  • Olympic Games
  • Ambush marketing
  • evaluation
  • measurement
  • licensing
  • merchandising
  • Lawn tennis
  • sailing
  • soccer
  • law
  • accounting
  • ethics
  • corruption
  • advertising
  • sports sponsorship agreement

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • General
  • Social Sciences(all)

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