Abstract
Religious media plays a vital role in reforming and changing the socio-religious and
cultural lifestyle of the society. This paper looks at the character of online Islamic
evangelism, which targets Muslim youth of Indian backgrounds and addresses
the convergence of religious communication and modern media. Assessing the
role of Islamic evangelism in the socio-religious and cultural lifestyle of young
Muslims, it applies a content analysis to major Islamic media outlets online to find
out their approaches to evangelism, the traits and trends of Islamic evangelism, and
consumption trends among Muslim youth in India.
cultural lifestyle of the society. This paper looks at the character of online Islamic
evangelism, which targets Muslim youth of Indian backgrounds and addresses
the convergence of religious communication and modern media. Assessing the
role of Islamic evangelism in the socio-religious and cultural lifestyle of young
Muslims, it applies a content analysis to major Islamic media outlets online to find
out their approaches to evangelism, the traits and trends of Islamic evangelism, and
consumption trends among Muslim youth in India.
| Original language | English |
|---|---|
| Pages (from-to) | 13-24 |
| Number of pages | 12 |
| Journal | Jurnal Pengajian Media Malaysia |
| Volume | 16 |
| Issue number | 1 |
| Publication status | Published - 2014 |