Multi Level Marketing: A Tourism Case Study in the Voluntary Cultural Sector

John Milliken

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationCases in Marketing Management and Strategy
    EditorsJ.J. Ward
    PublisherMarketing Institute of Ireland
    Publication statusPublished - 1998

    Bibliographical note

    ISBN: 0 9529076 3 1

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