Multimodal Critical Discourse Analysis (MCDA)

Andrea Mayr

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Abstract

Critical Discourse Analysis (CDA) has probably made the most comprehensive attempt to develop a theory of the inter-connectedness of discourse, power and ideology and is specifically concerned with the role that discourse plays in main-taining and legitimizing inequality in society. While CDA’s general thrust has been towards the analysis of linguistic structures, some critical discourse analysts have begun to focus on multimodal discourses because of the increasingly impor-tant role these play in many social and political contexts. Still, a great deal of CDA analysis has remained largely monomodal. The principal aim of this chapter is therefore to address this situation and demonstrate in what ways CDA can be deployed to analyse the ways that ideological discourses can be communicated, naturalised and legitimated beyond the linguistic level. The chapter also offers a rationale for a multimodal approach based on Halliday’s Systemic Functional Linguistics (SFL), by which it is directly informed
Original languageEnglish
Title of host publicationHandbuch Sprache im multimodalen Kontext
EditorsNina-Maria Klung, Hartmut Stockl
PublisherBerlin: de Gruyter
Volume7
ISBN (Print)9783110296099
Publication statusPublished - 30 Mar 2017

Publication series

NameHandbücher Sprachwissen
PublisherDe Gruyter
Volume7

Bibliographical note

[Handbook of Language in Multimodal Contexts]

Fingerprint Dive into the research topics of 'Multimodal Critical Discourse Analysis (MCDA)'. Together they form a unique fingerprint.

Cite this