Network structure influence on simulated network interventions for behaviour change

We simulated diusion of behaviour change over fteen real-world networks with
seven network interventions under both simple and complex contagion. We
found that structural network properties aect both the diusion outcome and
the relative eectiveness of the dierent interventions, with confounding eects
that were inconsistent with results expected from mathematical analysis. These
results suggest that comprehensive studies are needed to identify the eects of
structural properties on diusion in real-world networks. Further, researchers
attempting to identify the eect of individual properties must measure a range
of properties to avoid incorrect attribution.