Nuances in the Interplay of Competition and Cooperation: Towards a Theory of Coopetition

Devi Gnyawali, Tadhg Ryan-Charleton

Research output: Contribution to journalLiterature reviewpeer-review

64 Citations (Scopus)

Abstract

Progress in coopetition research is impeded by two problems in the literature: (a) superficial conceptualization of simultaneity and outcomes and (b) lack of theorizing about core properties of coopetition and how they influence outcomes. This paper addresses these interrelated problems and charts a path towards a theory of coopetition. We systematically analyze competition and cooperation and illuminate how the interplay between specific aspects of competition and cooperation manifests through unique coopetition mechanisms. We explicate a range of possible outcomes from coopetition—joint value creation for all firms, value creation for individual firms, and value destruction—and suggest that coopetition mechanisms help explain how and why coopetition may lead to varying outcomes. Furthermore, we explain how effective navigation of simultaneity and value creation intent, two fundamental elements of coopetition, may be instrumental in deriving beneficial outcomes. Navigating simultaneity involves balancing competition and cooperation and maintaining both at moderately strong levels, and navigating value creation consists of managing the trade-off between joint value creation and firm value creation without compromising overall value creation. By explaining how coopetition manifests, what its unique underlying properties are, and how such properties influence outcomes, our paper provides a deeper understanding of the phenomenon and progresses the literature towards a theory of coopetition.
Original languageEnglish
Pages (from-to)2511-2534
Number of pages24
JournalJournal of Management
Volume44
Issue number7
Early online date16 Jul 2018
DOIs
Publication statusPublished - 01 Sep 2018
Externally publishedYes

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