Nutritional composition of brazilian food products marketed to children

Martha Luisa Machado, Vanessa Mello Rodrigues, Amanda Bagolin do Nascimento, Moira Dean, Giovanna Medeiros Rataichesck Fiates*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)
71 Downloads (Pure)


Most food industry marketing in products targeted at children is found in packages of foods containing either excessive fat, sugar, or salt. This study audited all 5620 packaged foods available in a store of a large Brazilian supermarket chain and retrieved information from the nutrition facts tables on package labels. Products were photographed for further visual analysis to determine the presence of marketing strategies directed at children. Comparison of nutrient content per 100 g between children’s and non-children’s food products employed the Student t-test or the Mann–Whitney U-test (p-value < 0.05), due to the non-normal distribution of the nutritional composition data as verified through the Shapiro–Wilk test. Brazilian children’s food products from groups 4, 5, and 7 presented higher carbohydrate content than similar non-children’s products, while children’s food products from groups 1 and 7 presented lower fiber content. Results indicate that regulation on food labeling needs revising as it has not been effective in stopping the marketing of energy-dense nutrient-poor foods towards children.

Original languageEnglish
Article number1214
Number of pages11
Issue number6
Publication statusPublished - 28 May 2019


  • Children
  • Food products
  • Marketing
  • Nutrient content
  • Nutrition labeling
  • Packages

ASJC Scopus subject areas

  • Food Science
  • Nutrition and Dietetics


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