Abstract
This is a commission report funded by Invest NI. The report outlines how the Pearlai, can exploit data collected through their innovative retail technology to build a sustainable a predictive analytic function for shopping behaviour and proximity marketing.
Original language | English |
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Commissioning body | Invest Northern Ireland |
Number of pages | 48 |
Publication status | Published - 12 Dec 2018 |
Keywords
- Predictive modelling
- Forecasting
- Engagement
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Dive into the research topics of 'Opportunities and challenges from the development of an Analytics functions at Pearlai'. Together they form a unique fingerprint.Press/Media
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Predictive Analytics Project collaboration with Pearlai Ltd
14/12/2018 → 25/12/2018
4 items of Media coverage, 2 Media contributions
Press/Media: Public Engagement Activities