Opportunities and challenges from the development of an Analytics functions at Pearlai

Research output: Book/ReportCommissioned report

Abstract

This is a commission report funded by Invest NI. The report outlines how the Pearlai, can exploit data collected through their innovative retail technology to build a sustainable a predictive analytic function for shopping behaviour and proximity marketing.
Original languageEnglish
Commissioning bodyInvest Northern Ireland
Number of pages48
Publication statusPublished - 12 Dec 2018

Keywords

  • Predictive modelling
  • Forecasting
  • Engagement

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