Opportunities and challenges from the development of an Analytics functions at Pearlai

Research output: Book/ReportCommissioned report

Abstract

This is a commission report funded by Invest NI. The report outlines how the Pearlai, can exploit data collected through their innovative retail technology to build a sustainable a predictive analytic function for shopping behaviour and proximity marketing.
Original languageEnglish
Commissioning bodyInvest Northern Ireland
Number of pages48
Publication statusPublished - 12 Dec 2018

Keywords

  • Predictive modelling
  • Forecasting
  • Engagement

Fingerprint Dive into the research topics of 'Opportunities and challenges from the development of an Analytics functions at Pearlai'. Together they form a unique fingerprint.

  • Press / Media

    Predictive Analytics Project collaboration with Pearlai Ltd

    Barry Quinn & Byron Graham

    14/12/201825/12/2018

    4 items of Media coverage, 2 Media contributions

    Press/Media: Public Engagement Activities

    Cite this