Opportunities and challenges from the development of an Analytics functions at Pearlai

Research output: Book/ReportCommissioned report

Abstract

This is a commission report funded by Invest NI. The report outlines how the Pearlai, can exploit data collected through their innovative retail technology to build a sustainable a predictive analytic function for shopping behaviour and proximity marketing.
Original languageEnglish
Commissioning bodyInvest Northern Ireland
Number of pages48
Publication statusPublished - 12 Dec 2018

Keywords

  • Predictive modelling
  • Forecasting
  • Engagement

Fingerprint

Dive into the research topics of 'Opportunities and challenges from the development of an Analytics functions at Pearlai'. Together they form a unique fingerprint.

Cite this