Optimising vaccination uptake for Covid-19

Tracy Epton, Sadie Lawes-Wickwar , Daniela Ghio, Gillian W. Shorter, Ellie Whittaker, Madelynne A Arden, Chris Armitage, Lucie Byrne-Davis, Paul Chadwick, John Drury, Jo Hart, Lesley Lewis, Emily McBride, Daryl O'Connor, Vivian Swanson, Atiya Kamal, Angel Chater

Research output: Book/ReportCommissioned report


To design effective public health policies, campaigns, messages and practices, it is important to first understand the target behaviour.1 The target behaviour for this guidance document is getting the recommended dose(s) of the Covid-19 vaccination (referred to going forward as getting the vaccination and vaccination uptake).
Original languageEnglish
Place of PublicationLeicester
PublisherBritish Psychological Society
Commissioning bodyBritish Psychological Society
Publication statusPublished - 19 Apr 2021


  • public health
  • public health messaging
  • risk communication
  • diversity
  • trust
  • covid-19
  • coronavirus
  • adherence
  • behaviour change
  • health psychology


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