Panel Discussion Contribution: Merits of social media for researchers — opportunities, challenges and good practice

This research output comprised a panel presentation and facilitated question-and-answer session delivered at the 11th Cochrane in Ireland Conference in Belfast. Invited at short notice by the conference organisers, Dr Claire Dewhirst and Dr Matt Birch contributed to a dedicated session exploring the role of social media as a tool for researchers, with a focus on knowledge dissemination, academic identity, public engagement, and research visibility.

The panel discussion addressed both the practical and strategic use of platforms such as Twitter and blogs to support research communication, evidence mobilisation, and professional networking. The session considered benefits and challenges, including issues of credibility, time investment, ethics, and institutional guidance. Through live discussion and audience questions, the presenters engaged delegates in reflecting on how social media could be used more effectively and responsibly to extend the reach and impact of Cochrane-related research.

The contribution supported conference themes around knowledge exchange and translation, aligning with broader sector priorities on open research, public engagement, and digital scholarship. The session demonstrated the growing relevance of social media literacy as a component of contemporary research practice and contributed to capacity-building for researchers seeking to enhance the visibility and societal impact of evidence-based work.

The invitation was given to the panel by Dr Jennifer McGaughey.