Paths of the least resistance: Understanding how motives form in international retail joint venturing

Mark Palmer, Martin Owens, Ronan De Kervenoael

Research output: Contribution to journal › Article › peer-review

Cite this

@article{bdf5d5f89a7142f6bfa4be46cc71e818,

title = "Paths of the least resistance: Understanding how motives form in international retail joint venturing",

author = "Mark Palmer and Martin Owens and {De Kervenoael}, Ronan",

year = "2010",

language = "English",

volume = "30 ",

pages = " 965--989 ",

journal = "Service Industries Journal",

issn = "0264-2069",

publisher = "Taylor and Francis",

number = "6",

}