Perceived intrusiveness in digital advertising: strategic marketing implications

Yann Truong, Geoff Simmons

Research output: Contribution to journal › Article › peer-review

82 Citations (Scopus)

Original language	English
Pages (from-to)	239-256
Number of pages	18
Journal	Journal of Strategic Marketing
Volume	18
Issue number	3
DOIs	https://doi.org/10.1080/09652540903511308
Publication status	Published - Jun 2010

ASJC Scopus subject areas

@article{6e383a91eabe4d1d840c50fdcd7742bc,

title = "Perceived intrusiveness in digital advertising: strategic marketing implications",

author = "Yann Truong and Geoff Simmons",

year = "2010",

month = jun,

doi = "10.1080/09652540903511308",

language = "English",

volume = "18",

pages = "239--256",

journal = "Journal of Strategic Marketing",

issn = "1466-4488",

publisher = "Routledge",

number = "3",

}