Perceived intrusiveness in digital advertising: strategic marketing implications

Yann Truong, Geoff Simmons

Research output: Contribution to journalArticlepeer-review

60 Citations (Scopus)
Original languageEnglish
Pages (from-to)239-256
Number of pages18
JournalJournal of Strategic Marketing
Volume18
Issue number3
DOIs
Publication statusPublished - Jun 2010

ASJC Scopus subject areas

  • Marketing
  • Strategy and Management

Cite this