Perceived intrusiveness in digital advertising: strategic marketing implications

Yann Truong, Geoff Simmons

Research output: Contribution to journalArticle

50 Citations (Scopus)
Original languageEnglish
Pages (from-to)239-256
Number of pages18
JournalJournal of Strategic Marketing
Volume18
Issue number3
DOIs
Publication statusPublished - Jun 2010

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