Preliminary effectiveness of musical messaging to improve child eye health service uptake in Zanzibar: a pilot randomised trial

Fatma Omar, Omar Juma Othman, Ai Chee Yong, Dina Belluigi, Christine Graham, Ronnie Graham, Eden Mashayo, Ving Fai Chan*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

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Abstract

Objective To assess the preliminary effectiveness and cost-effectiveness of a culturally tailored, music-based broadcast intervention delivered through schools and community radio to improve referral adherence among schoolchildren to inform the need for a definitive trial.

Design Pilot randomised interventional study.

Setting 18 schools across Unguja and Pemba islands, Zanzibar.

Participants Schoolchildren (6–18 years old) who failed vision screening and were referred for care recruited from January to February 2024. The registered sample size reflects the full cohort, including children and adults. This manuscript reports on the child cohort only, as per the predefined analysis plan.

Intervention Group 1 received 3 months of school-based broadcasts of culturally tailored 3–6 min songs (played three times daily on 2 days per week), followed by 3 months of community radio broadcasts of additional songs (3–6 min, aired three times daily); Group 2 received the community broadcasts during the same period as Group 1.

Primary and secondary outcomes The primary outcome was change in referral adherence assessed at two time points: 3 months after school broadcast and 3 months after community broadcast, expressed in difference-in-difference estimates and effect sizes. Secondary outcomes included reporting of adverse events and contamination, and cost-effectiveness calculated as cost per child reached and cost per referred child accessed care in study groups and combined intervention.

Results 374 children were referred to eye care services, including 246 in Group 1 and 128 in Group 2. Referral adherence was 69.8% in Group 1 and 42.9% in Group 2 (p=0.0006). The school broadcast phase yielded an effect size of 0.26 and a cost of US$4.65 per referred child accessing services. The community broadcast produced an effect size of 0.21, with a cost of US$0.29 per person reached. The combined intervention reached individuals at a cost of US$0.37 per person. No adverse event and contamination was reported.

Conclusion A combined school and community broadcast intervention improved referral adherence in this pilot trial, with evidence of cost-effectiveness. These findings support the conduct of a fully powered definitive trial.

Trial registration number NCT06469697.
Original languageEnglish
Article numbere107348
Number of pages9
JournalBMJ Open
Volume15
Issue number9
DOIs
Publication statusPublished - 23 Sept 2025

Keywords

  • humans
  • child
  • pilot projects
  • male
  • female
  • adolescent
  • cost-benefit analysis
  • music
  • referral and consultation/statistics & numerical data
  • vision screening
  • child health services/statistics & numerical data
  • patient acceptance of health care

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