Promoting healthy dietary behaviour through personalised nutrition: technology push or technology pull?

Barbara Stewart-Knox, Audrey Rankin, Sharron Kuznesof, Rui Poínhos, Maria Daniel Vaz de Almeida, Arnout Fischer, Lynn J Frewer

Research output: Contribution to journalArticle

10 Citations (Scopus)


The notion of educating the public through generic healthy eating messages has pervaded dietary health promotion efforts over the years and continues to do so through various media, despite little evidence for any enduring impact upon eating behaviour. There is growing evidence, however, that tailored interventions such as those that could be delivered online can be effective in bringing about healthy dietary behaviour change. The present paper brings together evidence from qualitative and quantitative studies that have considered the public perspective of genomics, nutrigenomics and personalised nutrition, including those conducted as part of the EU-funded Food4Me project. Such studies have consistently indicated that although the public hold positive views about nutrigenomics and personalised nutrition, they have reservations about the service providers' ability to ensure the secure handling of health data. Technological innovation has driven the concept of personalised nutrition forward and now a further technological leap is required to ensure the privacy of online service delivery systems and to protect data gathered in the process of designing personalised nutrition therapies.

Original languageEnglish
Pages (from-to)171-176
Number of pages6
JournalThe Proceedings of the Nutrition Society
Issue number2
Early online date24 Oct 2014
Publication statusPublished - May 2015


  • Confidentiality
  • Congresses as Topic
  • European Union
  • Evidence-Based Medicine
  • Health Communication
  • Health Promotion
  • Humans
  • Internet
  • Medical Informatics
  • Nutrigenomics
  • Nutrition Policy
  • Nutritional Sciences
  • Patient Compliance
  • Precision Medicine
  • Professional Role
  • Technology Transfer

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