| Original language | English |
|---|---|
| Pages (from-to) | 71-77 |
| Number of pages | 7 |
| Journal | Management Decision |
| Volume | 39/1 |
| Publication status | Published - 2001 |
Qualitative Research and Marketing Management
John Milliken
Research output: Contribution to journal › Article › peer-review
29
Citations
(Scopus)