Reflection of Qualitative Methods: “memoring” fieldwork experience in organisational research with photographs

Mariana Bogdanova

Research output: Chapter in Book/Report/Conference proceedingConference contribution


The paper is a reflection on the use of photographs in multiple case study research. It explores the crossovers between interpreting visual artefacts, the qualitative approach to case study research in organisations, and the move from cases to theory guided by the grounded theory tenets. The paper proposes an additional use of photographs as a visual method to those in the literature, as a device for data analysis. Photograph-based analysis techniques are explored, using e sequence of individual images and photo collages on case data, moving from interpretation of single to multiple case themes. This makes the case of using photograph analysis as an interpretation device for case research to illuminate theory development.
Original languageEnglish
Title of host publicationBAM 2015 Conference. Proceedings
PublisherBritish Academy of Management
Publication statusPublished - Sept 2015
EventBAM British Academy of Managemend 2015 - Portsmouth, United Kingdom
Duration: 08 Sept 201510 Sept 2015


ConferenceBAM British Academy of Managemend 2015
Country/TerritoryUnited Kingdom


  • Research methodology
  • visual methods
  • Photography
  • Qualitative


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