Refocusing Marketing to Reflect Practice: The Changing Role of Marketing for Business

Patrick McCole

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	531-539
Number of pages	9
Journal	Marketing Intelligence and Planning
Volume	22 (5)
Publication status	Published - 2004

Cite this

@article{db7747647d414dbb9a13991fe81652ba,

title = "Refocusing Marketing to Reflect Practice: The Changing Role of Marketing for Business",

author = "Patrick McCole",

year = "2004",

language = "English",

volume = "22 (5)",

pages = "531--539",

journal = "Marketing Intelligence and Planning",

issn = "0263-4503",

publisher = "Emerald Publishing",

}