Repurchase intention in B2C e-commerce—A relationship quality perspective

Yixiang Zhang, Yulin Fang, Kwok-Kee Wei, Elaine Ransey, Patrick McCole, Huaping Chen

Research output: Contribution to journalArticle

174 Citations (Scopus)


Information systems professionals must pay attention to online customer retention. Drawing on the relationship marketing literature, we formulated and tested a model to explain B2C user repurchase intention from the perspective of relationship quality. The model was empirically tested through a survey conducted in Northern Ireland. Results showed that online relationship quality and perceived website usability positively impacted customer repurchase intention. Moreover, online relationship quality was positively influenced by perceived vendor expertise in order fulfillment, perceived vendor reputation, and perceived website usability, whereas distrust in vendor behavior negatively influenced online relationship quality. Implications of these findings are discussed. © 2011 Elsevier B.V. All rights reserved.
Original languageEnglish
Pages (from-to)192-200
Number of pages9
JournalInformation and Management
Issue number6
Publication statusPublished - Aug 2011

ASJC Scopus subject areas

  • Management Information Systems
  • Information Systems
  • Information Systems and Management

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