Responsible metaverse: Ethical metaverse principles for guiding decision-making and maintaining complex relationships for businesses in 3D virtual spaces

Rajat Kumar Bahera, Marijn Janssen*, Nripendra P. Rana, Pradip Kumar Bala, Debarun Chakraborty

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)
16 Downloads (Pure)

Abstract

A metaverse is a three-dimensional virtual space (3D VS) where businesses and individuals worldwide can engage, interact, communicate, transact, and exchange information in real-time through an immersive and collaborative platform. These interactions can create complex relationships influenced by the decision-making
processes of businesses. Such complexity can lead to challenges in maintaining relationships, ensuring exclusiveness, preventing misuse, and addressing other ethical issues. Therefore, this study aims to identify ethical principles within the metaverse to guide decision-making and maintain complex relationships between users and businesses. Both qualitative and quantitative data were collected for analysis, and simple random sampling was employed for primary data collection. The empirical analysis was conducted using a mixed-method approach. The study identified four ethical principles that guide complex relationships within the metaverse: business benefit evaluation, fairness, explainability, and reliability principles. These principles positively influence decision-making, which, in turn, positively affects the maintenance of complex relationships within 3D VS.
Original languageEnglish
Article number114337
Number of pages13
JournalDecision Support Systems
Volume187
Early online date21 Sept 2024
DOIs
Publication statusPublished - Dec 2024

Keywords

  • metaverse
  • Responsible metaverse
  • Ethical metaverse
  • complex relationships for businesses

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