Abstract
The #RETHINKCANCER approach is spreading across different schools
and gaining support in parliament. Marsha Kirichek and Sinong Ma, both
Doctoral Researchers in Behavioural Science at Warwick Business School,
here explain the need for this campaign and how the approach has been
piloted to change behaviour and make a difference to cancer
survival rates.
and gaining support in parliament. Marsha Kirichek and Sinong Ma, both
Doctoral Researchers in Behavioural Science at Warwick Business School,
here explain the need for this campaign and how the approach has been
piloted to change behaviour and make a difference to cancer
survival rates.
Original language | English |
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Pages (from-to) | 124-126 |
Number of pages | 3 |
Journal | Perspectives in Public Health |
Volume | 135 |
Issue number | 3 |
DOIs | |
Publication status | Published - 01 May 2015 |