Sexism Predicts Alcohol Use and Motivations Among College Women with Stronger Alcohol Identity

Zachary W. Petzel, Bettina J. Casad

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)
101 Downloads (Pure)


Nearly half of college students engage in risky alcohol use, and college women may be more likely than men to drink in excess. However, little research has examined predictors of alcohol use unique to college women. College women often experience sexism; however, whether sexism contributes to greater alcohol use is not well established. The present study assessed alcohol-related outcomes among college women, examining the interaction between sexism and alcohol identity, associations in memory between self and alcohol-related constructs. Part 1 found that greater anticipation of sexism predicted higher self-reported alcohol use among women strongly identifying with alcohol. Part 2 manipulated the presence of sexist feedback and assessed automatic alcohol action tendencies. Results indicated that women receiving sexist feedback and strongly identifying with alcohol exhibited greater automatic tendencies toward alcohol compared to women receiving non-sexist feedback. Results suggest that sexism may contribute to greater alcohol use among college women who strongly identify with alcohol.
Original languageEnglish
Pages (from-to)341-354
Number of pages14
JournalSocial Cognition
Issue number3
Publication statusPublished - 07 Jun 2019


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