SME market orientation: The effect of supermarket loyalty card data: Institute for Small Business and Entrepreneurship Conference

Christina Donnelly, Geoff Simmons, Christina Donnelly, Andrew Fearne

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2010
Event	33nd Institute for Small Business and Entrepreneurship conference - London, United Kingdom Duration: 02 Nov 2010 → 04 Nov 2010

Conference	33nd Institute for Small Business and Entrepreneurship conference
Country/Territory	United Kingdom
City	London
Period	02/11/2010 → 04/11/2010

Cite this

@conference{ee30a54b35ae473487cd1e1dc7501cfa,

title = "SME market orientation: The effect of supermarket loyalty card data: Institute for Small Business and Entrepreneurship Conference",

author = "Christina Donnelly and Geoff Simmons and Christina Donnelly and Andrew Fearne",

year = "2010",

language = "English",

note = "33nd Institute for Small Business and Entrepreneurship conference ; Conference date: 02-11-2010 Through 04-11-2010",

}

SME market orientation: The effect of supermarket loyalty card data: Institute for Small Business and Entrepreneurship Conference. / Donnelly, Christina; Simmons, Geoff; Donnelly, Christina et al.
2010. Paper presented at 33nd Institute for Small Business and Entrepreneurship conference, London, United Kingdom.

Research output: Contribution to conference › Paper › peer-review