SME marketing and supermarket loyalty card data: Case studies perspective: European Institute of Retailing and Services Studies Conference

Christina Donnelly; Andrew Fearne; Geoff Simmons; Gillian Armstrong

SME marketing and supermarket loyalty card data: Case studies perspective: European Institute of Retailing and Services Studies Conference

Christina Donnelly, Andrew Fearne, Geoff Simmons, Gillian Armstrong

Queen's Business School (QBS)

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2011
Event	The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services - San Diego, United States Duration: 29 Jun 2011 → 02 Jul 2011

Conference

Conference	The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services
Country/Territory	United States
City	San Diego
Period	29/06/2011 → 02/07/2011

Cite this

Donnelly, C., Fearne, A., Simmons, G., & Armstrong, G. (2011). SME marketing and supermarket loyalty card data: Case studies perspective: European Institute of Retailing and Services Studies Conference. Paper presented at The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services, San Diego, United States.

Donnelly, Christina ; Fearne, Andrew ; Simmons, Geoff et al. / SME marketing and supermarket loyalty card data: Case studies perspective : European Institute of Retailing and Services Studies Conference. Paper presented at The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services, San Diego, United States.

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title = "SME marketing and supermarket loyalty card data: Case studies perspective: European Institute of Retailing and Services Studies Conference",

author = "Christina Donnelly and Andrew Fearne and Geoff Simmons and Gillian Armstrong",

year = "2011",

language = "English",

note = "The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services ; Conference date: 29-06-2011 Through 02-07-2011",

}

Donnelly, C, Fearne, A, Simmons, G & Armstrong, G 2011, 'SME marketing and supermarket loyalty card data: Case studies perspective: European Institute of Retailing and Services Studies Conference', Paper presented at The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services, San Diego, United States, 29/06/2011 - 02/07/2011.

SME marketing and supermarket loyalty card data: Case studies perspective: European Institute of Retailing and Services Studies Conference. / Donnelly, Christina; Fearne, Andrew; Simmons, Geoff et al.
2011. Paper presented at The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services, San Diego, United States.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - SME marketing and supermarket loyalty card data: Case studies perspective

T2 - The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services

AU - Donnelly, Christina

AU - Fearne, Andrew

AU - Simmons, Geoff

AU - Armstrong, Gillian

PY - 2011

Y1 - 2011

M3 - Paper

Y2 - 29 June 2011 through 2 July 2011

ER -