SME marketing and supermarket loyalty card data: Case studies perspective: European Institute of Retailing and Services Studies Conference

Christina Donnelly, Andrew Fearne, Geoff Simmons, Gillian Armstrong

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2011
EventThe European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services - San Diego, United States
Duration: 29 Jun 201102 Jul 2011

Conference

ConferenceThe European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services
CountryUnited States
CitySan Diego
Period29/06/201102/07/2011

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