SME marketing and supermarket loyalty card data: Case studies perspective: European Institute of Retailing and Services Studies Conference

Christina Donnelly, Andrew Fearne, Geoff Simmons, Gillian Armstrong

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2011
EventThe European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services - San Diego, United States
Duration: 29 Jun 201102 Jul 2011

Conference

ConferenceThe European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services
CountryUnited States
CitySan Diego
Period29/06/201102/07/2011

Cite this

Donnelly, C., Fearne, A., Simmons, G., & Armstrong, G. (2011). SME marketing and supermarket loyalty card data: Case studies perspective: European Institute of Retailing and Services Studies Conference. Paper presented at The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services, San Diego, United States.