Abstract
A collection of case studies of best practice in sponsorship globally
| Original language | English |
|---|---|
| Publisher | Sport Business Group |
| Number of pages | 285 |
| Volume | 1 |
| Edition | 1 |
| ISBN (Print) | 1904308295 |
| Publication status | Published - 01 Jan 2007 |
Bibliographical note
Endorsed by the World Advertising Research Center (WARC) and the European Sponsorship Association (ESA)Keywords
- BMW
- Amstel
- Pringles
- Volvo
- ABN Amro
- VISA Europe
- B&Q/Castrorama
- Polo Ralph Lauren
- Brit Insurance
- Vodafone
- Schwartz
- Paris
- Pannon GSM
- SPAR Hungary
- Fortis
- Nordea Bank
- EA Sports
- FedEx
- Lexus
- Thomas Cook
- Robinsons
- DHL
- research
- evaluation