Sponsorship Works: A Brand Marketer's Casebook

Research output: Book/ReportBook

Abstract

A collection of case studies of best practice in sponsorship globally
Original languageEnglish
PublisherSport Business Group
Number of pages285
Volume1
Edition1
ISBN (Print)1904308295
Publication statusPublished - 01 Jan 2007

Bibliographical note

Endorsed by the World Advertising Research Center (WARC) and the European Sponsorship Association (ESA)

Keywords

  • BMW
  • Amstel
  • Pringles
  • Volvo
  • ABN Amro
  • VISA Europe
  • B&Q/Castrorama
  • Polo Ralph Lauren
  • Brit Insurance
  • Vodafone
  • Schwartz
  • Paris
  • Pannon GSM
  • SPAR Hungary
  • Fortis
  • Nordea Bank
  • EA Sports
  • FedEx
  • Lexus
  • Thomas Cook
  • Robinsons
  • DHL
  • research
  • evaluation

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