Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands

Yann Truong, Geoff Simmons, Rodd McColl, Philip Kitchen

Research output: Contribution to journalArticlepeer-review

111 Citations (Scopus)
Original languageEnglish
Pages (from-to)189-203
Number of pages15
JournalJournal of Strategic Marketing
Issue number1
Publication statusPublished - Jul 2008

ASJC Scopus subject areas

  • Marketing
  • Strategy and Management

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