Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands

Yann Truong, Geoff Simmons, Rodd McColl, Philip Kitchen

Research output: Contribution to journal › Article › peer-review

160 Citations (Scopus)

Original language	English
Pages (from-to)	189-203
Number of pages	15
Journal	Journal of Strategic Marketing
Volume	16
Issue number	1
DOIs	https://doi.org/10.1080/09652540802117124
Publication status	Published - Jul 2008

ASJC Scopus subject areas

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