Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands

Research output: Contribution to journal › Article › peer-review

182 Citations (Scopus)

Original language	English
Pages (from-to)	189-203
Number of pages	15
Journal	Journal of Strategic Marketing
Volume	16
Issue number	1
DOIs	https://doi.org/10.1080/09652540802117124
Publication status	Published - Jul 2008

ASJC Scopus subject areas

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title = "Status and conspicuousness {\textendash} are they related?: Strategic marketing implications for luxury brands",

author = "Yann Truong and Geoff Simmons and Rodd McColl and Philip Kitchen",

year = "2008",

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AU - Simmons, Geoff

AU - McColl, Rodd

AU - Kitchen, Philip

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