Strategic Marketing for Education in a Divided Society

John Milliken, Anthony Gallagher

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationCases in Marketing Management and Strategy
    EditorsJ. Milliken, T. Gallagher
    PublisherMarketing Institute of Ireland
    Publication statusPublished - 2000

    Bibliographical note

    ISBN: 0 9529076 4X

    Cite this

    Milliken, J., & Gallagher, A. (2000). Strategic Marketing for Education in a Divided Society. In J. Milliken, & T. Gallagher (Eds.), Cases in Marketing Management and Strategy Marketing Institute of Ireland.