Strategic narrative: its origins and evolution, its connection to public diplomacy, and some future paths

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Original language	English
Number of pages	8
Journal	Place Branding and Public Diplomacy
Early online date	14 Jan 2026
DOIs	https://doi.org/10.1057/s41254-025-00426-0
Publication status	Early online date - 14 Jan 2026

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Strategic narrative: its origins and evolution, its connection to public diplomacy, and some future paths
Copyright 2026 The Authors. This is an open access article published under a Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium, provided the author and source are cited.
Final published version, 685 KBLicence: CC BY

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