Strategists’ reactions and resistance towards forces of inclusion: Soothing the anxiety of marketing (non-) influence

Mark Palmer, Geoff Simmons

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)
Original languageEnglish
Pages (from-to)317-336
Number of pages20
JournalJournal of Strategic Marketing
Issue number4
Publication statusPublished - 2010

ASJC Scopus subject areas

  • Marketing
  • Strategy and Management

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