Strategists’ reactions and resistance towards the forces of inclusion: Soothing the anxiety of marketing (non-) influence,

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	317-336
Journal	Journal of Strategic Marketing
Volume	18
Issue number	4
Publication status	Published - 2010

Cite this

@article{625f58c081394f40bacd36905b02c58c,

title = "Strategists{\textquoteright} reactions and resistance towards the forces of inclusion: Soothing the anxiety of marketing (non-) influence,",

author = "Mark Palmer",

year = "2010",

language = "English",

volume = " 18 ",

pages = "317--336 ",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

publisher = "Routledge",

number = "4",

}