Sustainability and differentiation: Understanding materiality from the context of Indian firms

Rohit Nishant*, Mark Goh, Philip J. Kitchen

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

29 Citations (Scopus)


Managers do not see all environmental sustainability practices as equally important. Thus, this study seeks to integrate the natural resource based view (NRBV) and materiality perspective to explore environmental sustainability practices that firms in India deem material. The findings resulting from text mining using centering resonance analysis (CRA) reveal that Indian firms see prevailing industry practices such as reverse logistics, product recycling, and/or improving supplier environmental performance as immaterial. Instead, these firms focus on water, energy, resource efficiency, supplier integration, and, to some extent, improving work conditions at supplier sites. Thus, the focus of Indian firms regarding these issues is different from their global counterparts.

Original languageEnglish
Pages (from-to)1892-1897
Number of pages6
JournalJournal of Business Research
Issue number5
Early online date10 Mar 2016
Publication statusPublished - 01 May 2016
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2015 Elsevier Inc.


  • CRA
  • India
  • Materiality
  • NBRV
  • Resource efficiency
  • Sustainability

ASJC Scopus subject areas

  • Marketing


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