Recruitment to clinical trials is a major problem with many trials failing to recruit and retain adequate numbers of participants. This can lead to the failure of trials to recruit a sufficient number of participants and leave the research question for the trial unanswered. Alongside the loss of valuable healthcare and scientific knowledge, there is a waste of resources and time. Times to completion for trials can be prolonged and the costs of trials can increase. Further evidence is needed to identify the optimal strategies to recruit participants to trials.[1,2]The Mere Exposure Effect is a phenomenon in psychology in which people tend to prefer elements that they are familiar with. This can be applied to people and the idea is that the more often an individual is seen by someone, the more welcoming that person will appear. This SWAT will investigate whether this could be used to boost recruitment to trial by testing the use of patient doctor imagery. It will be implemented in two unrelated trials and the results will be compared.
|Publisher||Northern Ireland Network for Trials Methodology Research|
|Number of pages||1|
|Publication status||Published - 15 Apr 2017|
FingerprintDive into the research topics of 'SWAT 53 Protocol: Including a photograph on the invitation letter for a prospective study'. Together they form a unique fingerprint.
Anand, R., Dec 2021
Student thesis: Doctoral Thesis › Doctor of PhilosophyFile