Using choice modelling we explore willingness to pay (WTP) for rhino horn among existing and potential future consumers in Vietnam. We find that wild-sourced horn, harvested humanely from the least rare species, is the most highly valued product. Furthermore, consumers are willing to pay less for rhino horn products under a scenario where international trade is legalised compared to the current situation of illegal trade. We discuss the potential implications of our findings on rhino poaching and international trade policy.
- Choice modelling
- illegal hunting
- rhino conservation
- trade in wildlife products
Hanley, N., Sheremet, O., Bozzola, M., & MacMillan, D. (2017). The Allure of the Illegal: choice modelling of rhino horn demand in Vietnam. Conservation Letters, 1-8. https://doi.org/10.1111/conl.12417