The big bad bias book. A field guide to over 200 cognitive biases that shape how we think, decide, and behave

Big Bad Bias Book: A Field Guide to Over 200 Cognitive Biases That Shape How We Think, Decide, and Behave provides a comprehensive reference guide to cognitive biases and their role in human judgement, behaviour and decision-making. Designed for students, educators, professionals and general readers, the book catalogues more than 200 biases through concise definitions, historical and conceptual origins, research summaries, case studies and visual explanations. Its field-guide structure allows readers to examine individual biases while also recognising broader patterns in perception, memory, reasoning, social influence, risk assessment and choice. By combining psychological theory with examples from business, education, media, leadership, history and everyday life, the book translates behavioural science into an accessible format for teaching, training and independent study. The volume contributes to public and applied understanding of cognitive bias by presenting complex ideas in a structured, illustrated and practically oriented form, supporting the development of critical thinking, self-reflection and more informed decision-making.