The brave small agri-food firm: A case study approach to marketing capability development and integration of market information in small agri-food firms: Academy of Marketing Conference

Grace Carson, Christina Donnelly, Geoff Simmons

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 05 Jul 2018
EventAcademy of Marketing,51st Academy of Marketing Conference: Marketing the Brave - University Of Stirling, Stirling, United Kingdom
Duration: 02 Jul 201805 Jul 2018


ConferenceAcademy of Marketing,51st Academy of Marketing Conference
Country/TerritoryUnited Kingdom
Internet address

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