The brave small agri-food firm: A case study approach to marketing capability development and integration of market information in small agri-food firms: Academy of Marketing Conference

Grace Carson, Christina Donnelly, Geoff Simmons

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 05 Jul 2018
EventAcademy of Marketing,51st Academy of Marketing Conference: Marketing the Brave - University Of Stirling, Stirling, United Kingdom
Duration: 02 Jul 201805 Jul 2018
https://www.academyofmarketing.org/conference/conference-2018/

Conference

ConferenceAcademy of Marketing,51st Academy of Marketing Conference
CountryUnited Kingdom
CityStirling
Period02/07/201805/07/2018
Internet address

Cite this

Carson, G., Donnelly, C., & Simmons, G. (2018). The brave small agri-food firm: A case study approach to marketing capability development and integration of market information in small agri-food firms: Academy of Marketing Conference. Paper presented at Academy of Marketing,51st Academy of Marketing Conference, Stirling, United Kingdom.