The brave small agri-food firm: A case study approach to marketing capability development and integration of market information in small agri-food firms: Academy of Marketing Conference

Grace Carson; Christina Donnelly; Geoff Simmons

The brave small agri-food firm: A case study approach to marketing capability development and integration of market information in small agri-food firms: Academy of Marketing Conference

Grace Carson, Christina Donnelly, Geoff Simmons

Queen's Management School

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 05 Jul 2018
Event	Academy of Marketing,51st Academy of Marketing Conference: Marketing the Brave - University Of Stirling, Stirling, United Kingdom Duration: 02 Jul 2018 → 05 Jul 2018 https://www.academyofmarketing.org/conference/conference-2018/

Conference

Conference	Academy of Marketing,51st Academy of Marketing Conference
Country	United Kingdom
City	Stirling
Period	02/07/2018 → 05/07/2018
Internet address	https://www.academyofmarketing.org/conference/conference-2018/

1 Participation in conference

Academy of Marketing,51st Academy of Marketing Conference
Grace Carson (Participant)
02 Jul 2018 → 05 Jul 2018
Activity: Participating in or organising an event types › Participation in conference

Cite this

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title = "The brave small agri-food firm: A case study approach to marketing capability development and integration of market information in small agri-food firms: Academy of Marketing Conference",

author = "Grace Carson and Christina Donnelly and Geoff Simmons",

year = "2018",

month = jul,

day = "5",

language = "English",

note = "Academy of Marketing,51st Academy of Marketing Conference : Marketing the Brave ; Conference date: 02-07-2018 Through 05-07-2018",

url = "https://www.academyofmarketing.org/conference/conference-2018/",

}

The brave small agri-food firm: A case study approach to marketing capability development and integration of market information in small agri-food firms : Academy of Marketing Conference. / Carson, Grace; Donnelly, Christina; Simmons, Geoff.

2018. Paper presented at Academy of Marketing,51st Academy of Marketing Conference, Stirling, United Kingdom.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - The brave small agri-food firm: A case study approach to marketing capability development and integration of market information in small agri-food firms

T2 - Academy of Marketing,51st Academy of Marketing Conference

AU - Carson, Grace

AU - Donnelly, Christina

AU - Simmons, Geoff

PY - 2018/7/5

Y1 - 2018/7/5

M3 - Paper

Y2 - 2 July 2018 through 5 July 2018

ER -