|Publication status||Published - 05 Jul 2018|
|Event||Academy of Marketing,51st Academy of Marketing Conference: Marketing the Brave - University Of Stirling, Stirling, United Kingdom|
Duration: 02 Jul 2018 → 05 Jul 2018
|Conference||Academy of Marketing,51st Academy of Marketing Conference|
|Period||02/07/2018 → 05/07/2018|
Carson, G., Donnelly, C., & Simmons, G. (2018). The brave small agri-food firm: A case study approach to marketing capability development and integration of market information in small agri-food firms: Academy of Marketing Conference. Paper presented at Academy of Marketing,51st Academy of Marketing Conference, Stirling, United Kingdom.