The brave small agri-food firm: A case study approach to marketing capability development and integration of market information in small agri-food firms: Academy of Marketing Conference

Original language	English
Publication status	Published - 05 Jul 2018
Event	Academy of Marketing,51st Academy of Marketing Conference: Marketing the Brave - University Of Stirling, Stirling, United Kingdom Duration: 02 Jul 2018 → 05 Jul 2018 https://www.academyofmarketing.org/conference/conference-2018/

Conference

Conference	Academy of Marketing,51st Academy of Marketing Conference
Country/Territory	United Kingdom
City	Stirling
Period	02/07/2018 → 05/07/2018
Internet address	https://www.academyofmarketing.org/conference/conference-2018/

Activities

Activities per year 2018 2018 2018

• 1 Participation in conference

Activities per year

• Academy of Marketing,51st Academy of Marketing Conference

  Grace Carson (Participant)

  02 Jul 2018 → 05 Jul 2018

  Activity: Participating in or organising an event types › Participation in conference

Student Theses

• Exploring the influence of market intelligence on the development of small business marketing capabilities

  Author: Carson, G., Dec 2021

  Supervisor: Downey, H. (Supervisor)

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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Carson, G., Donnelly, C., & Simmons, G. (2018). The brave small agri-food firm: A case study approach to marketing capability development and integration of market information in small agri-food firms: Academy of Marketing Conference. Paper presented at Academy of Marketing,51st Academy of Marketing Conference, Stirling, United Kingdom.

Carson, Grace ; Donnelly, Christina ; Simmons, Geoff. / The brave small agri-food firm: A case study approach to marketing capability development and integration of market information in small agri-food firms : Academy of Marketing Conference. Paper presented at Academy of Marketing,51st Academy of Marketing Conference, Stirling, United Kingdom.

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author = "Grace Carson and Christina Donnelly and Geoff Simmons",

year = "2018",

month = jul,

day = "5",

language = "English",

note = "Academy of Marketing,51st Academy of Marketing Conference : Marketing the Brave ; Conference date: 02-07-2018 Through 05-07-2018",

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Carson, G, Donnelly, C & Simmons, G 2018, 'The brave small agri-food firm: A case study approach to marketing capability development and integration of market information in small agri-food firms: Academy of Marketing Conference', Paper presented at Academy of Marketing,51st Academy of Marketing Conference, Stirling, United Kingdom, 02/07/2018 - 05/07/2018.

The brave small agri-food firm: A case study approach to marketing capability development and integration of market information in small agri-food firms : Academy of Marketing Conference. / Carson, Grace; Donnelly, Christina; Simmons, Geoff.

2018. Paper presented at Academy of Marketing,51st Academy of Marketing Conference, Stirling, United Kingdom.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - The brave small agri-food firm: A case study approach to marketing capability development and integration of market information in small agri-food firms

T2 - Academy of Marketing,51st Academy of Marketing Conference

AU - Carson, Grace

AU - Donnelly, Christina

AU - Simmons, Geoff

PY - 2018/7/5

Y1 - 2018/7/5

M3 - Paper

Y2 - 2 July 2018 through 5 July 2018

ER -

Carson G, Donnelly C, Simmons G. The brave small agri-food firm: A case study approach to marketing capability development and integration of market information in small agri-food firms: Academy of Marketing Conference. 2018. Paper presented at Academy of Marketing,51st Academy of Marketing Conference, Stirling, United Kingdom.