The effect of Big Data on small firm marketing capabilities: Academy of Marketing Science Conference

Grace Carson, Christina Donnelly, Geoff Simmons

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 30 May 2019
Event	Academy of Marketing Science - Vancouver, Canada Duration: 29 May 2019 → 31 May 2019

Conference	Academy of Marketing Science
Country	Canada
City	Vancouver
Period	29/05/2019 → 31/05/2019

Cite this

@conference{5516681307374fb39cce1b64ac7bcbcd,

title = "The effect of Big Data on small firm marketing capabilities: Academy of Marketing Science Conference",

author = "Grace Carson and Christina Donnelly and Geoff Simmons",

year = "2019",

month = may,

day = "30",

language = "English",

note = "Academy of Marketing Science ; Conference date: 29-05-2019 Through 31-05-2019",

}