The effect of Big Data on small firm marketing capabilities: Academy of Marketing Science Conference

Grace Carson, Christina Donnelly, Geoff Simmons

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 30 May 2019
EventAcademy of Marketing Science - Vancouver, Canada
Duration: 29 May 201931 May 2019

Conference

ConferenceAcademy of Marketing Science
CountryCanada
CityVancouver
Period29/05/201931/05/2019

Cite this

Carson, G., Donnelly, C., & Simmons, G. (2019). The effect of Big Data on small firm marketing capabilities: Academy of Marketing Science Conference. Paper presented at Academy of Marketing Science, Vancouver, Canada.