|Publication status||Published - 30 May 2019|
|Event||Academy of Marketing Science - Vancouver, Canada|
Duration: 29 May 2019 → 31 May 2019
|Conference||Academy of Marketing Science|
|Period||29/05/2019 → 31/05/2019|
Carson, G., Donnelly, C., & Simmons, G. (2019). The effect of Big Data on small firm marketing capabilities: Academy of Marketing Science Conference. Paper presented at Academy of Marketing Science, Vancouver, Canada.