The effect of Big Data on small firm marketing capabilities: Academy of Marketing Science Conference

Original language	English
Publication status	Published - 30 May 2019
Event	Academy of Marketing Science - Vancouver, Canada Duration: 29 May 2019 → 31 May 2019

Conference

Conference	Academy of Marketing Science
Country/Territory	Canada
City	Vancouver
Period	29/05/2019 → 31/05/2019

Student theses

• Exploring the influence of market intelligence on the development of small business marketing capabilities

  Author: Carson, G., Dec 2021

  Supervisor: Downey, H. (Supervisor)

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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Carson, G., Donnelly, C., & Simmons, G. (2019). The effect of Big Data on small firm marketing capabilities: Academy of Marketing Science Conference. Paper presented at Academy of Marketing Science, Vancouver, Canada.

Carson, Grace ; Donnelly, Christina ; Simmons, Geoff. / The effect of Big Data on small firm marketing capabilities: Academy of Marketing Science Conference. Paper presented at Academy of Marketing Science, Vancouver, Canada.

@conference{5516681307374fb39cce1b64ac7bcbcd,

title = "The effect of Big Data on small firm marketing capabilities: Academy of Marketing Science Conference",

author = "Grace Carson and Christina Donnelly and Geoff Simmons",

year = "2019",

month = may,

day = "30",

language = "English",

note = "Academy of Marketing Science ; Conference date: 29-05-2019 Through 31-05-2019",

}

Carson, G, Donnelly, C & Simmons, G 2019, 'The effect of Big Data on small firm marketing capabilities: Academy of Marketing Science Conference', Paper presented at Academy of Marketing Science, Vancouver, Canada, 29/05/2019 - 31/05/2019.

The effect of Big Data on small firm marketing capabilities: Academy of Marketing Science Conference. / Carson, Grace; Donnelly, Christina; Simmons, Geoff.

2019. Paper presented at Academy of Marketing Science, Vancouver, Canada.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - The effect of Big Data on small firm marketing capabilities: Academy of Marketing Science Conference

AU - Carson, Grace

AU - Donnelly, Christina

AU - Simmons, Geoff

PY - 2019/5/30

Y1 - 2019/5/30

M3 - Paper

T2 - Academy of Marketing Science

Y2 - 29 May 2019 through 31 May 2019

ER -

Carson G, Donnelly C, Simmons G. The effect of Big Data on small firm marketing capabilities: Academy of Marketing Science Conference. 2019. Paper presented at Academy of Marketing Science, Vancouver, Canada.