The effect of Big Data on small firm marketing capabilities: Academy of Marketing Science Conference

Grace Carson, Christina Donnelly, Geoff Simmons

Queen's Business School (QBS)

Research output: Contribution to conference › Paper › peer-review

1 results
- Title(descending)
- Award date

Exploring the influence of market intelligence on the development of small business marketing capabilities
Carson, G. (Author), Downey, H. (Supervisor), Dec 2021
Student thesis: Doctoral Thesis › Doctor of Philosophy