The Implications of the Service-Dominant (S-D) Logic of Marketing on Supply Chain Management

Sevi Naci, Patrick McCole

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationSupply Chain Management and Logistics in a Global Volatile Environment
EditorsE. Sweeney
PublisherBlackhall Publishing
Number of pages14
Publication statusPublished - 2009

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