The Implications of the Service-Dominant (S-D) Logic of Marketing on Supply Chain Management

Sevi Naci, Patrick McCole

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Supply Chain Management and Logistics in a Global Volatile Environment
Editors	E. Sweeney
Publisher	Blackhall Publishing
Pages	141-154
Number of pages	14
Publication status	Published - 2009

Cite this

@inbook{87b6c2b45d4a40bcada300f60b20aeff,

title = "The Implications of the Service-Dominant (S-D) Logic of Marketing on Supply Chain Management",

author = "Sevi Naci and Patrick McCole",

year = "2009",

language = "English",

pages = "141--154",

editor = "E. Sweeney",

booktitle = "Supply Chain Management and Logistics in a Global Volatile Environment",

publisher = "Blackhall Publishing",

}