The Legitimacy of Subsidiary Issue Selling: Balancing Positive & Negative Attention from Corporate Headquarters

Kieran M. Conroy, David G. Collings

Research output: Contribution to journalArticle

26 Citations (Scopus)
211 Downloads (Pure)

Abstract

We consider how in issue selling, subsidiaries draw on different forms of legitimacy to attract corporate headquarters’ (CHQ) positive attention and minimise negative CHQ attention. Through case study evidence, we find that directing CHQ attention to subsidiary issues needs to be executed as a balancing act through forms of subsidiary legitimacy, namely; the personal legitimacy of key individuals at the subsidiary; consequential legitimacy vis-à-vis peer subsidiaries; and linkage legitimacy in the local environment. We develop a typology of subsidiary issue-selling roles and illustrate how negative CHQ attention results from a failure to legitimise issue selling.
Original languageEnglish
Pages (from-to)612-627
Number of pages16
JournalJournal of World Business
Volume51
Issue number4
Early online date31 Mar 2016
DOIs
Publication statusPublished - Jun 2016

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