Abstract
This study proposes a research model to understand the moderating role of customers' perceived effectiveness of third-party control in the e-commerce environment on (1) the trust building process and (2) the effect of trust on customers' online purchasing intention. The model was tested using a sample of 383 online consumers collected in New Zealand. The results show that perceived effectiveness of third-party control moderates the effect of trust in predicting online purchasing intention. Furthermore, the results differentiated the mediating effects of trust between online vendor-specific factors (i.e., perceived website quality, capability of order fulfillment, and reputation) and purchasing intention, such that trust does not mediate when perceived effectiveness of third-party control is low. Academic and practical implications and future research are also discussed.
| Original language | English |
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| Title of host publication | Association for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007 |
| Subtitle of host publication | Reaching New Heights |
| Pages | 1136-1153 |
| Number of pages | 18 |
| Volume | 2 |
| Publication status | Published - 01 Dec 2007 |
| Event | 13th Americas Conference on Information Systems, AMCIS 2007 - Keystone, CO, United States Duration: 10 Aug 2007 → 12 Aug 2007 |
Conference
| Conference | 13th Americas Conference on Information Systems, AMCIS 2007 |
|---|---|
| Country/Territory | United States |
| City | Keystone, CO |
| Period | 10/08/2007 → 12/08/2007 |
Keywords
- Between group analysis
- E-commerce
- Moderation analysis
- Online business
- Third-party control mechanisms
- Trust
ASJC Scopus subject areas
- Computer Science Applications
- Computer Networks and Communications
- Information Systems
- Library and Information Sciences