The physical activity loyalty card scheme: Development and application of a novel system for incentivizing behaviour change

R.F. Hunter, Michael Davis, M.A. Tully, F. Kee

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

7 Citations (Scopus)

Abstract

In the Public Health White Paper "Healthy Lives, Healthy People" (2010), the UK Government emphasised using incentives and "nudging" to encourage positive, healthy behaviour changes. However, there is little evidence that nudging is effective, in particular for increasing physical activity. We have created a platform to research the effectiveness of health-related behaviour change interventions and incentive schemes. The system consists of an outward-facing website, incorporating tools for incentivizing behaviour change, and a novel physical activity monitoring system. The monitoring system consists of the "Physical Activity Loyalty Card", which contains a passive RFID tag, and a contactless sensor network to detect the cards. This paper describes the application of this novel web-based system to investigate the effectiveness of non-cash incentives to "nudge" adults to undertake more physical activity.
Original languageEnglish
Title of host publicationLecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering
Pages170-177
Number of pages8
Volume91 LNICST
DOIs
Publication statusPublished - 01 Jan 2012

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