TY - CHAP
T1 - The physical activity loyalty card scheme
T2 - Development and application of a novel system for incentivizing behaviour change
AU - Hunter, R.F.
AU - Davis, Michael
AU - Tully, M.A.
AU - Kee, F.
PY - 2012/1/1
Y1 - 2012/1/1
N2 - In the Public Health White Paper "Healthy Lives, Healthy People" (2010), the UK Government emphasised using incentives and "nudging" to encourage positive, healthy behaviour changes. However, there is little evidence that nudging is effective, in particular for increasing physical activity. We have created a platform to research the effectiveness of health-related behaviour change interventions and incentive schemes. The system consists of an outward-facing website, incorporating tools for incentivizing behaviour change, and a novel physical activity monitoring system. The monitoring system consists of the "Physical Activity Loyalty Card", which contains a passive RFID tag, and a contactless sensor network to detect the cards. This paper describes the application of this novel web-based system to investigate the effectiveness of non-cash incentives to "nudge" adults to undertake more physical activity.
AB - In the Public Health White Paper "Healthy Lives, Healthy People" (2010), the UK Government emphasised using incentives and "nudging" to encourage positive, healthy behaviour changes. However, there is little evidence that nudging is effective, in particular for increasing physical activity. We have created a platform to research the effectiveness of health-related behaviour change interventions and incentive schemes. The system consists of an outward-facing website, incorporating tools for incentivizing behaviour change, and a novel physical activity monitoring system. The monitoring system consists of the "Physical Activity Loyalty Card", which contains a passive RFID tag, and a contactless sensor network to detect the cards. This paper describes the application of this novel web-based system to investigate the effectiveness of non-cash incentives to "nudge" adults to undertake more physical activity.
UR - http://www.scopus.com/inward/record.url?partnerID=yv4JPVwI&eid=2-s2.0-84869596398&md5=e17ea51aa106a8341a3738b8d00966e8
U2 - 10.1007/978-3-642-29262-0_25
DO - 10.1007/978-3-642-29262-0_25
M3 - Other chapter contribution
AN - SCOPUS:84869596398
VL - 91 LNICST
SP - 170
EP - 177
BT - Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering
ER -
