| Original language | English |
|---|---|
| Pages (from-to) | 757 - 779 |
| Number of pages | 23 |
| Journal | Marketing Intelligence and Planning |
| Volume | 30 |
| Issue number | 7 |
| DOIs | |
| Publication status | Published - Oct 2012 |
ASJC Scopus subject areas
- Marketing
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 757 - 779 |
| Number of pages | 23 |
| Journal | Marketing Intelligence and Planning |
| Volume | 30 |
| Issue number | 7 |
| DOIs | |
| Publication status | Published - Oct 2012 |