The role of action research in the study of retailer loyalty card data and small business marketing: Irish Academy of Management Conference: Best Paper Award - Research Methodology Track

Christina Donnelly, Geoff Simmons, Gillian Armstrong, Andrew Fearne

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2012
EventIrish Academy of Management, National University of Ireland Maynooth - Maynooth, Ireland
Duration: 05 Sep 201207 Sep 2012

Conference

ConferenceIrish Academy of Management, National University of Ireland Maynooth
CountryIreland
CityMaynooth
Period05/09/201207/09/2012

Cite this

Donnelly, C., Simmons, G., Armstrong, G., & Fearne, A. (2012). The role of action research in the study of retailer loyalty card data and small business marketing: Irish Academy of Management Conference: Best Paper Award - Research Methodology Track. Paper presented at Irish Academy of Management, National University of Ireland Maynooth, Maynooth, Ireland.