The role of formative experiential learning In addressing the multifaceted nature of skills required by future marketers

Christina O'Connor*, Gillian Moran, Grace Carson

*Corresponding author for this work

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 25 May 2022
EventAcademy of Marketing Science Annual Conference 2022 - Portola Hotel, Monterey, United States
Duration: 25 May 202227 May 2022


ConferenceAcademy of Marketing Science Annual Conference 2022
Abbreviated titleAMS 2022
Country/TerritoryUnited States

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