The role of formative experiential learning In addressing the multifaceted nature of skills required by future marketers

Christina O'Connor^*, Gillian Moran, Grace Carson

^*Corresponding author for this work

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 25 May 2022
Event	Academy of Marketing Science Annual Conference 2022 - Portola Hotel, Monterey, United States Duration: 25 May 2022 → 27 May 2022

Conference	Academy of Marketing Science Annual Conference 2022
Abbreviated title	AMS 2022
Country/Territory	United States
City	Monterey
Period	25/05/2022 → 27/05/2022

Cite this

@conference{f38bef26073049c7b0eb8c6c472f4f72,

title = "The role of formative experiential learning In addressing the multifaceted nature of skills required by future marketers",

author = "Christina O'Connor and Gillian Moran and Grace Carson",

year = "2022",

month = may,

day = "25",

language = "English",

note = "Academy of Marketing Science Annual Conference 2022, AMS 2022 ; Conference date: 25-05-2022 Through 27-05-2022",

}