The role of regret minimisation in lifestyle choices affecting the risk of coronary heart disease

Marco Boeri, Alberto Longo, Jose M. Grisolia, W. George Hutchinson, Frank Kee

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25 Citations (Scopus)
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This paper introduces the discrete choice model-paradigm of Random Regret Minimisation (RRM) to the field of health economics. The RRM is a regret-based model that explores a driver of choice different from the traditional utility-based Random Utility Maximisation (RUM). The RRM approach is based on the idea that, when choosing, individuals aim to minimise their regret–regret being defined as what one experiences when a non-chosen alternative in a choice set performs better than a chosen one in relation to one or more attributes. Analysing data from a discrete choice experiment on diet, physical activity and risk of a fatal heart attack in the next ten years administered to a sample of the Northern Ireland population, we find that the combined use of RUM and RRM models offer additional information, providing useful behavioural insights for better informed policy appraisal.
Original languageEnglish
Pages (from-to)253-260
Number of pages8
JournalJournal of Health Economics
Issue number1
Publication statusPublished - 01 Jan 2013

Bibliographical note

Boeri, Marco Longo, Alberto Grisolia, Jose M Hutchinson, W George Kee, Frank eng MR/K023241/1/Medical Research Council/United Kingdom Research Support, Non-U.S. Gov't Netherlands J Health Econ. 2013 Jan;32(1):253-60. doi: 10.1016/j.jhealeco.2012.10.007. Epub 2012 Oct 26.


  • Adult Aged *Choice Behavior Coronary Disease/prevention & control/*psychology Diet/psychology Economics, Behavioral *Emotions Female Humans *Life Style Male Middle Aged Motor Activity Myocardial Infarction/prevention & control/psychology Northern Ireland Risk Reduction Behavior Socioeconomic Factors Surveys and Questionnaires

ASJC Scopus subject areas

  • Health Policy
  • Public Health, Environmental and Occupational Health


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