Activities per year
This paper aims to explore the assumptions concerning the dynamics of human action underpinning breastfeeding promotion campaigns in the UK. Drawing on qualitative interviews with mothers, the ways in which three problematic assumptions shape both the promotion and experience of contemporary breastfeeding promotion campaigns are explored, in the light of Joas’s theorisation of action’s creativity and pragmatism. Public health efforts to establish breastfeeding as a rational standard against which good mothering can be judged, in ways which rely on a de-contextualised understanding of human action as instrumentally rational, where bodies are imagined as pliable instruments of human intentions, are explored as they play out in the experiences of women embarking on motherhood. The paper concludes that a target-driven health-promotion policy, relying on a mechanistic account of social and emotional life, is contributing to the burden of early motherhood in ways that are not conducive to infant and maternal health and attachment.
|Number of pages||13|
|Journal||Ethics and Social Welfare|
|Early online date||29 May 2012|
|Publication status||Published - 15 Jun 2012|
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Podcast of 'Conceptualising Breastfeeding: Responsibility and Shame'
Lisa Smyth (Speaker)11 Mar 2015
Activity: Talk or presentation types › Public lecture/debate/seminar
Economic & Social Research Council (External organisation)
Lisa Smyth (Member)09 Mar 2010 → …
Activity: Membership types › Membership of peer review panel or committee
- 1 Article
Social roles and alienation: Breastfeeding promotion and early motherhoodSmyth, L., 01 Oct 2020, In: Current Sociology. 68, 6, p. 814-831 18 p.
Research output: Contribution to journal › Article › peer-reviewOpen AccessFile